Finally even the most classic and luxury brand, Hermès (which I love), has landed on the street style world!! With this site the french maison decide to address to the younger consumers,
with a lot of pictures of "cool guys" (models styled by Fran Burns) that from London, Paris, NY and Tokyo show off the billion ways to use one of the Hermès key-pieces, the classic scarf (carré) and there are instruction about how to knot and how to wear it too (very useful)!!!
Well, I'm not a "cool guy/wants to look cheap wearing super expensive things" fan and I love the snobby mood that Hermès keeps so far but .. I actually like this project anyway, because .. J'aime Mon Carré !!! :)