The brand best known for its preppy tennis inspired aesthetic has signed Alexa Chung as the face of its new women's scent.
The campaign will be the first of Lacoste's adverts to feature a female celebrity face. The perfume is set to launch in January next year.
The Vogue cover girl currently fronts Pepe Jean's spring/summer campaign and worked as a model before becoming a TV presenter for Channel 4's T4. Chung co-presents her own show, Frock Me, alongside British designer Henry Holland. Mulberry recently credited the young style icon for hugely boosting company sales, following the release of an Alexa inspired satchel bag.